Digital Analytics Manager 5025 Job at Tier4 Group, Buckhead, GA

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  • Tier4 Group
  • Buckhead, GA

Job Description

IT Analytics Manager

Buckhead, GA (Hybrid)

Our client is looking for an IT Manager – Digital Analytics & Experience to lead the strategy, implementation, and optimization of enterprise digital analytics platforms while managing a small team. This role is ideal for someone who enjoys working at the intersection of technology, analytics, and customer experience and wants to drive data-driven decisions across product, marketing, and engineering teams.

What You’ll Do

  • Lead and develop a team of analytics and technical professionals within the IT organization
  • Own the implementation and governance of Google Analytics (GA4), Adobe Analytics, and Quantum Metric
  • Design and manage tracking strategies and tagging frameworks using tools like Google Tag Manager or Adobe Launch
  • Partner with Product, UX, Marketing, and Engineering teams to improve digital experiences and conversion performance
  • Leverage session replay, behavioral analytics, and heatmapping to identify customer pain points and optimization opportunities
  • Build and maintain executive dashboards and performance reporting (Tableau, Power BI, Adobe Workspace)
  • Conduct deep-dive analysis including funnel analysis, segmentation, and attribution modeling
  • Support A/B testing and digital experimentation initiatives to drive continuous optimization
  • Manage vendor relationships and help translate IT strategy into actionable initiatives

What We’re Looking For

  • 4–6+ years of experience in digital analytics, IT, or data-focused roles
  • Hands-on experience with Google Analytics (GA4) and Adobe Analytics
  • Experience with Quantum Metric, FullStory, Hotjar, or similar behavioral analytics platforms
  • Strong experience with Tag Management Systems (Google Tag Manager, Adobe Launch, Tealium)
  • Proficiency with SQL and advanced Excel
  • Experience building dashboards in Tableau, Power BI, or Adobe Workspace
  • Strong communication skills with the ability to translate data into clear business insights
  • Experience leading or mentoring team members is a plus

Why This Role

  • Opportunity to own enterprise digital analytics strategy
  • Work cross-functionally with product, marketing, and engineering leaders
  • Lead a team and make a direct impact on digital experience and performance

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