Job Description

Our client, a fast-growing, boutique advertising agency, is building a media team. The Traffic Manager is responsible for trafficking, launching, and maintaining paid media campaigns across programmatic DSPs, paid search, and major social platforms. This role ensures campaigns are set up correctly, tagged properly, QA’d thoroughly, and tracked accurately so performance reporting is reliable and optimization decisions are based on clean data.

Core responsibilities

Campaign trafficking and setup

• Build, traffic, and launch campaigns across:
• Programmatic DSPs (e.g., DV360, The Trade Desk, StackAdapt, Yahoo DSP or similar)
• Paid Search (Google Ads)
• Major social platforms (Meta, LinkedIn, TikTok, X, Pinterest as applicable)
• Configure campaign settings including: flight dates, budgets, pacing, bidding, geo targeting, audiences, placements, frequency controls, and naming conventions
• Manage creative rotations, versioning, swaps, and campaign updates without disrupting measurement

Tracking, pixels, and conversion setup

• Implement and QA pixel placements, conversion events, and tracking requirements across platforms (including third-party pixels when required)
• Confirm tags/events fire correctly and conversions are recorded as expected; troubleshoot misfires, duplicates, and attribution gaps
• Coordinate with web/dev partners when tracking or landing page changes are needed

UTM creation and governance

• Build and maintain standardized UTM codes aligned to agency naming conventions and reporting requirements
• QA click URLs, tracking templates, and final URLs to ensure consistent attribution across platforms and landing pages

QA and launch readiness

• Perform pre-launch and post-launch QA to confirm:
• Creative renders correctly across devices/placements
• Links resolve correctly and track properly
• Ads are approved and delivering as intended
• Measurement is intact end-to-end
• Identify and resolve issues quickly (disapprovals, broken links, underdelivery, tracking discrepancies)

Pacing, troubleshooting, and reporting support

• Monitor delivery and pacing; escalate risks to hitting goals and recommend operational fixes
• Troubleshoot platform vs analytics discrepancies and document resolutions
• Support reporting accuracy by ensuring clean campaign structure, consistent naming, and reliable tracking

Required qualifications

• 3 - 5 years of experience in agency-side digital ad operations, trafficking, or paid media execution
• Hands-on experience trafficking campaigns across:
• At least one programmatic DSP
• Google Ads (Search required; YouTube a plus)
• Major paid social platforms (Meta required; others a plus)
• Strong understanding of pixels, conversion tracking, and tagging workflows
• Ability to build and QA UTMs consistently across channels
• Proficiency using GA4 to validate traffic and conversion tracking (e.g., verifying UTMs, events, and conversions and diagnosing discrepancies)
• Detail-oriented with strong QA instincts and comfort operating in fast-paced, multi-campaign environments

Preferred qualifications

• Google Tag Manager experience (implementation or QA)
• Ad server familiarity (CM360) and/or verification tools (IAS, DoubleVerify)
• Experience with offline conversion workflows, enhanced conversions, or server-side tracking approaches
• Basic ability to read/interpret tag scripts for troubleshooting (no development required)

Success in this role looks like

• Campaigns launch on time with clean structure, correct tagging, and verified tracking
• UTMs and naming conventions are consistent across all channels
• Issues are identified early and resolved quickly without impacting delivery or measurement
• Reporting aligns across platforms and GA4 with clear explanations when differences occur

If you want to have an impact on building a media capability from scratch, this is the opportunity of a lifetime. They offer a flexible schedule either hybrid or fully remote, competitive benefits, and a team-oriented environment. We look forward to hearing from you!

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