Job Description

Graphic Designer

Diverse Concepts

Job Type: Full‑time or Part Time, in Person (Knoxville Office)

Position Summary

Diverse Concepts is seeking a Graphic Designer to support creative initiatives for our dynamic portfolio of hospitality, restaurant, and entertainment brands. We are considering both full-time and part-time candidates. This role is based at our Knoxville office, with one to two days per week on‑site at The Island in Pigeon Forge to collaborate directly with property leadership, capture content, and ensure brand accuracy across all visual materials.

Success in this position requires a deep creative foundation, strong artistic instincts, and the ability to translate ideas into compelling visual solutions. The ideal candidate is versatile, detail‑oriented, and thrives in a fast‑paced environment with multiple brands and ongoing projects. This designer must also embrace AI‑assisted creative tools, automation, and emerging technologies to enhance workflow and elevate output.

Our Brands & Concepts

Our team supports 36 total locations across multiple states, offering designers the opportunity to create for nationally recognized brands as well as locally loved concepts, including:

· The Island in Pigeon Forge

· Margaritaville Restaurants & Hotels

· Lakeside Tavern

· Blue Moose Burgers & Wings

· Mellow Mushroom

· Starbucks

Duties & Responsibilities

Creative Design & Production

· Design and produce print and digital materials for all locations, including brochures, logos, print ads, digital ads, profile sheets, point‑of‑sale materials, property maps, billboards, and special event promotional assets.

· Deliver exceptional visual content across print, digital, and on‑property platforms, including design, layout, photo editing, and the creation of video menus, marquee signage, and special event videos.

· Ensure all creative output aligns with each concept’s brand standards and visual identity.

· Leverage AI‑powered design tools, content generators, and automation platforms to improve efficiency and expand creative possibilities.

Project Management

· Manage multiple simultaneous projects from assignment through final delivery.

· Work efficiently in a fast‑paced environment with shifting priorities and tight deadlines.

· Collaborate with Diverse Concepts leadership, The Island’s marketing team, and external partners to gather information and deliver accurate, on‑brand creative solutions.

· Maintain organized file structures, asset libraries, and version control for all creative materials.

· Coordinate with print vendors, billboard companies, and signage partners to ensure accurate production and delivery.

· Adopt new technologies and workflows that streamline project execution and support continuous improvement.

Collaboration & Communication

· Work closely with Diverse Concepts and The Island’s Marketing Teams to support property‑wide campaigns and initiatives.

· Participate in brainstorming sessions and drive creative ideas.

· Assist with on‑property photography and content capture during on‑site days.

· Communicate clearly and professionally with colleagues across both organizations.

· Stay current with design trends, AI advancements, and emerging creative tools to keep Diverse Concepts visual presence fresh and competitive.

Knowledge & Skills Required

· Expert‑level proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) on a Macintosh platform.

· Interest in developing skills in Adobe After Effects.

· Strong internal drive for high‑quality design and continuous improvement.

· Excellent collaboration skills and the ability to take direction.

· Strong verbal communication skills; dependable, detail‑oriented, and well‑organized.

· Ability to manage time effectively and prioritize tasks.

· Comfort and curiosity with AI‑driven creative tools, automation, and new technology platforms.

· Strong knowledge of image sizes, aspect ratios, and resolution requirements across social media, websites, mobile devices, and other digital environments.

· Familiarity with accessibility best practices for digital design (preferred).

· Understanding of social media creative trends and platform‑specific design best practices.

Preferred Qualifications

· Bachelor’s Degree in Graphic Design or related field.

· Professional graphic design experience preferred.

· Strong knowledge of print production procedures, timelines, and printing terminology.

· Experience preparing files for vendors and managing production workflows.

Benefits

· Health, dental, and vision insurance

· Short‑term disability

· Long‑term disability

· Health Savings Account (HSA)

· Life insurance

· Paid time off

· Employee discount

· Employee assistance program

Additional Information

· Work Structure: In person position with no opportunity for remote work; Primarily working at Diverse Concepts’ Knoxville office, with typically; 1-2 days per week on-site at The Island in Pigeon Forge

· Commute Requirement: Must be able to reliably commute to both Knoxville, TN and Pigeon Forge, TN

· Application Materials: Please submit a resume, cover letter, and portfolio of graphic design work or relevant samples.

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